Businesses should not need a finance degree to understand their own numbers.
Refinery is an AI company headquartered in Bangkok. We replace inefficient business processes with AI — completely, not partially. This is the longer story.
We don't bolt AI onto broken systems. We rebuild the system.
The systems built for SMEs in the Southeast Asia region were not built here. International SaaS tools were built for Western markets — in English, for Western payments, Western accounting, Western platforms. Using them here requires translation, workarounds, and compromises most SME owners simply will not make.
Refinery was born inside the Southeast Asian market — Thai language, Thai platforms, Thai compliance, Thai payment infrastructure. Not localization. Origin.
Thailand has approximately 3.1 million registered SMEs. The vast majority run on instinct, spreadsheets, LINE messages, and gut feel. A TikTok Live seller doing ฿600,000 a month has no idea what their actual margin is. They cannot tell you which SKU is killing cash flow. They have never filed a clean tax report. They are not failing — they are flying blind at altitude.
Businesses should not need a finance degree to understand their own numbers.
AI should not require technical expertise to deploy.
Software built for global markets should not be the default for businesses operating in specific ones.
We replace. We don't assist.
Ownership beats lock-in. Always.
Trust compounds. Retainers don't.
SEA is not the future of AI. SEA is where the future is being built differently.
Education arm. The first structured Thai-language AI course built for Thai working professionals.
Consulting and implementation. Audit, build, handoff — you own every line we deploy.
SaaS business nervous system. Native to Shopee, TikTok Shop, LINE — built for Thai e-commerce.